of the women dont get a single response. The traits that do draw a big re- sponse, meanwhile, will not be a big surprise to anyone with even a passing knowledge of the sexes. In fact, the preferences expressed by online daters fit snugly with the most common stereotypes about men and women. For instance, men who say they want a long-term relationship do much better than men looking for an occasional lover. But women looking for an occasional lover do great. For men, a womans looks are of paramount importance. For women, a mans income is terribly important. The richer a man is, the more e-mails he receives. But a womans income appeal is a bell-shaped curve: men do not want to date low-earning women, but once a woman starts earning too much, they seem to be scared off. Men want to date students, artists, musi- cians, veterinarians, and celebrities (while avoiding secretaries, re-     tirees, and women in the military and law enforcement). Women do want to date military men, policemen, and firemen (possibly the re- sult of a 9/11 Effect, like the higher payments to Paul Feldmans bagel business), along with lawyers and financial executives. Women avoid laborers, actors, students, and men who work in food services or hos- pitality. For men, being short is a big disadvantage (which is probably why so many lie about it), but weight doesnt much matter. For women, being overweight is deadly (which is probably why they lie). For a man, having red hair or curly hair is a downer, as is baldness- but a shaved head is okay. For a woman, salt-and-pepper hair is bad, while blond hair is very good. In the world of online dating, a headful of blond hair on a woman is worth about the same as having a college degree-and, with a $100 dye job versus a $100,000 tuition bill, an awful lot cheaper. In addition to all the information about income, education, and looks, men and women on the dating site listed their race. They were also asked to indicate a preference regarding the race of their potential