information-based discrim- ination. Other contestants seem to view the Hispanics as poor play- ers, even when they are not. This perception translates into Hispanics being eliminated in the early rounds even if they are doing well and not being eliminated in the later rounds, when other contestants want to keep the Hispanics around to weaken the field. Elderly players, meanwhile, are victims of taste-based discrimina- tion: in the early rounds and late rounds, they are eliminated far out of proportion to their skills. It seems as if the other contestants-this is a show on which the average age is thirty-four-simply dont want the older players around. Its quite possible that a typical Weakest Link contestant isnt even cognizant of his discrimination toward Hispanics and the elderly (or, in the case of blacks and women, his lack of discrimination). He is bound to be nervous, after all, and excited, playing a fast-moving game under the glare of television lights. Which naturally suggest an- other question: how might that same person express his preferences- and reveal information about himself-in the privacy of his home?           In a given year, some forty million Americans swap intimate truths about themselves with complete strangers. It all happens on In- ternet dating sites. Some of them, like Match.com, eHarmony.com, and Yahoo Singles, appeal to a broad audience. Others cater to more specific tastes: ChristianSingles.com, JDate.com, LatinMatcher .com, BlackSinglesConnection.com, CountryWesternSingles.com, USMilitarySingles.com, PlusSizeSingles.com, and Gay.com. Dating websites are the most successful subscription-based business on the Internet. Each site operates a bit differently, but the gist is this: You compose a personal ad about yourself that typically includes a photo, vital sta-